Mobile World Congress, Barcelona 2017

13th February 2017

Mobile World Congress, Barcelona 2017

We want you to get the most out of MWC Barcelona 2017 – here are the key tips and insights to provide the most productive possible experience for you and your company at #MWC17.

At MWC the best in the business showcase new and exciting innovations in the tech world. It is a great way to take the pulse of the global mobile industry in the beautiful settings of Barcelona.

Here are some smart conference tips to ensure you have the best experience possible.

Briefly, before you leave home …

1. Register as soon as possible.

2. The organisers have a ‘Good to Go’ registration process you can complete before arriving in Barcelona, which enables you to use the fast‐track admission option and save valuable conference time.

3. Arrange your travel and accommodation logistics as soon as possible: remember more than 100,000 attendees are expected! There is an official event accommodation agency, b‐network, to help.

Make it easy for people to find you, and for you to contact others
before, during and after the event, as well.

1. Use the event app a great option for contacting people, and for people to find you.

2. Have a Twitter profile, and follow the twitter hashtag #MWC17 as well as the G&D hashtag @GI_DE_com. See what is happening, who is around, and which interesting attendees are having coffee nearby. It is a great way to reach out to people, and for people to message you.

3. Have an up‐to‐date LinkedIn profile and image, and let people know that you will be going. It’s a useful backup for those attendees who are not using the event app, Twitter, WhatsApp or other messaging tools.

Once there, hit the ground running!

At an event this big try not to leave meeting the right people to chance. Look at the floor plan, it is a big place, with lots of cool things to see, but it will be really busy, too. You need to have a clear idea of exactly where and when you want to be at a location, and then you will not waste time looking for different places at the venue. Also try to put some guardians time in between, so you have place for some short‐notice meetings, which will – inevitably – pop up.

Hot topics this year

Iot, connected cars, blockchain, 5G and Women4Tech are all important topics that are worth knowing about and will affect almost all industries. VR, privacy and smart cities will be relevant, too, with IoT and the dawn of emerging network technologies like NB‐IoT, LTE‐M or LoRa. We will see a whole bunch of new smartphone launches, wearables, smart home facilities. You will immediate determine, that security is a key aspect of most of the areas.

Know what 4YFN stands for [four years from now] and visit it at some point while at MWC. This is a great opportunity to future‐proof your own business and be inspired by dynamic up‐and‐coming startups. It is also a great place for meeting interesting people and companies that could lead to potential future collaborations.

To get the most out of your visit to MWC, blog your experiences and what you learn, and share them through social media, using the event hashtag #MWC17. It will demonstrate you are a thought leader in your area, improve your business’s SEO, and might even lead to you speaking at future MWCs, too!

Remember to have fun, it is possible to enjoy yourself while getting an insight into what the future holds. Note about the badges: only with a conference badge people can access all the hot topic sessions!
Simon Cocking

Exciting speakers to look out for

Ever more speakers will be added nearer to the time but there are already some great keynote speakers lined up. Ana Segurado (Telefonic Open Future), Eugene Kapersky (Kapersky Labs) and Tim Draper (Draper Associates) will be insightful highlights. Billionaire entrepreneur Yossi Vardi can also be relied on to deliver entertaining, blunt advice to audiences. And Burga Neckermann will have good insights for strong female leadership.

Who Attends MWC & Why

  • 84 of attendees at the 2016 event said that MWC was ‘the most important event in the mobile industry’
  • 200 countries where visitors originated from
  • 2,200 exhibitors will be around in 2017
  • 64% of attendees in 2016 came from Europe, 12% from North America and 15% from the Asia‐Pacific region
Article tools:
Share Article:

Stay smart!
Receive the latest insights straight to your inbox